THE CREW
The backbone of Moore Productions, bringing cinematic visions to life from principal photography through final edit.
latoya forman
Lead producer
LaToya “Toye” Forman is a multifaceted artist and production leader whose work spans stage, screen, music, and live event execution. Based in Atlanta and rooted in New Orleans, she is a commanding creative force, seamlessly blending jazz, soul, and storytelling with a sharp eye for production excellence.
Grounded in discipline, cultural richness, and emotional precision, Toye approaches every project with intention and integrity. With over two decades of experience in the banking and financial industry, she brings a strong foundation in systems strategy—merging corporate expertise with creative vision to deliver dynamic, high-level productions.
Niatesha Thompson
Assistant director
Niatesha Thompson is a SAG-Eligible actress, producer, assistant director, co-director, and internationally trained opera singer with more than 20 years of professional experience across film, television, Off-Broadway theater, and musical performance. She recently starred in the feature film Generational Curses and co-directed the feature film Full Figured Flings, continuing to establish herself as a dynamic storytelling force both on screen and behind the camera.
Her performance as Grandma Hazel in the hit stage production Are You Marriage Material and her appearance in the Off-Broadway musical Forevermore highlight her commanding theatrical presence and vocal artistry. Additional screen credits include ISO the Movie, Confidential, The Diaries of Darla, and Scorned.
Beyond performance, Thompson serves as a producer on multiple media projects, including a forthcoming television series scheduled for release on two major streaming platforms, expanding her influence as a creative leader shaping impactful, audience-driven content. Known for her versatility, leadership, and emotionally resonant performances, she continues to create work that inspires, empowers, and connects with diverse audiences worldwide.
Robbie
Production Coordinator
Robbie is a dynamic business owner and talented stylist who brought her West Coast flair with her when she relocated from Los Angeles to Atlanta. A proud mother and grandmother, she balances family and entrepreneurship with grace and passion. Deeply rooted in her love for art and the entertainment industry, Robbie has a natural eye for style and creativity that sets her apart.
Known as “the connector,” Robbie has a gift for bringing people together and building meaningful relationships. Her warm spirit and genuine heart make her a true people person—someone who will go out of her way to help others, even giving the shirt off her back if needed. Wherever she goes, she leaves a lasting impression, blending hustle, heart, and authenticity in everything she does.
Erika
production coordinator
Erika is a dedicated production professional with experience in both film and live theatre. She has spent the past eight years serving as a Line Producer with Time a Day Films, where she oversees production logistics, budgeting, and day-to-day operations, ensuring projects are executed efficiently from concept to completion.
In the theatre world, Erika has worked for the past two years as an Assistant Stage Manager (Backstage) and Stagehand with Moore Productions Entertainment. In these roles, she supports live productions through detailed coordination, cue execution, and hands-on technical assistance, helping bring performances to life seamlessly.
Erika’s versatility across both screen and stage reflects her strong work ethics. She is also a proud supporter of her two children who are active in the entertainment industry, giving her a unique perspective that blends professional experience with personal dedication to the arts.
James Mcqueen
James McQueen serves as the trusted assistant to owner Robert J. Moore at Moore Productions Entertainment. Known as the go-to person within the company, James plays a vital role in keeping daily operations running smoothly. He manages a wide range of responsibilities, from coordinating schedules and handling administrative tasks to supporting staff and ensuring projects stay on track. With a strong work ethic and a solutions-driven mindset, James is dependable, resourceful, and always ready to step in wherever he’s needed. His dedication and behind-the-scenes leadership make him an essential part of the team’s success.
personal assistant
Meet the founder
"Mission: To redefine the architecture of the cinematic gaze through an uncompromising dedication to visual poetry and structural precision."
About Robert J. Moore (Coach Rob)
Robert J. Moore—known to many as Coach Rob—is a community leader, educator, playwright, and visionary dedicated to changing lives through service, mentorship, and creativity.
In 2024, Robert made a bold move to Atlanta, Georgia, to pursue a lifelong dream—expanding his impact, storytelling, and community work on a larger stage. But his journey didn’t start there. It was built through years of perseverance, purpose, and a deep commitment to giving others what he didn’t always have growing up.
Raised by his mother, Florence Moore, and later adopted at age 11 by Christopher Michael Smith, Robert’s life experiences shaped his passion for mentorship and guidance. After moving to Philadelphia in 1990, he attended Saul High School and went on to graduate from the University of Maryland Eastern Shore in 2000. Today, he is the proud father of ten children—and a father figure to hundreds more across Wilmington, Philadelphia, Baltimore, and beyond.
A Life of Purpose and Impact
Coach Rob is the founder and President of the C.H.A.N.C.E. Foundation (Character, Honoring, Attitude, Nurturing, Caring & Educate), established in 2006. Through this organization, he has created programs that empower youth, strengthen families, and uplift entire communities.
He also founded Team Crossover Elite, an AAU basketball program that has helped thousands of young athletes travel, compete, and experience opportunities far beyond their neighborhoods.
Over the years, he has launched several impactful leagues,
including:
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Lil’ Dribblers
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Delaware Basketball Association (DBA)
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Stop the Violence Basketball League
To honor two young lives lost to gun violence, he renamed the league the JDR & Coach Q League, ensuring their legacy continues to inspire change.
One of his most powerful initiatives is the “Me & My Dad Got Game” tournament—a 2-on-2 experience designed to bring fathers, mentors, and children closer together while building lifelong memories and values.
Beyond Sports: Creativity & Expression Understanding that every child has a different path, Coach Rob expanded his work into the arts.
In 2014, he launched New Young Mindz (NYM), a community magazine where youth and young adults highlight positive stories and voices within their communities. The Magazine Re-Launched in 2025
As a playwright and creative, Robert writes stage plays and films that reflect real-life struggles and triumphs in urban communities—giving people stories they can see themselves in.
He has also developed performing arts programs, creating opportunities for youth of all backgrounds and talent levels to discover their voice, build confidence, and express themselves.
Building Safe Spaces for Growth
In 2018, Robert opened The Learning Foundation, a community center focused on STEM and arts education. It quickly became a safe haven for children—a place filled with structure, encouragement, and love.
In 2019, he launched Bell Ame Beauty Lounge, a salon that not only provided services but also taught youth valuable skills, creating jobs and opportunities within the community.
When the COVID-19 pandemic forced the closure of the business, Robert didn’t stop—he adapted. In 2023, he opened another community center in Wilmington, continuing his mission to serve where it’s needed most.
The Mission
Coach Rob’s work is deeply personal.
He knows what it feels like to grow up without guidance, without structure, and without consistent support. That’s why everything he does is rooted in purpose—not recognition.
“None of what I do is done for me. I’ve lived through not having, not seeing people care, and lacking a father figure. My purpose is to show kids to never give up on their dreams. If you can see it, you can do it.”
Looking Ahead
Now based in Atlanta, Robert J. Moore is continuing to grow his impact through:
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Film and stage productions
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Youth programs and mentorship initiatives
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Community partnerships
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Creative storytelling that inspires change
More Than a Title
Coach Rob is more than a name.
He is a father.
A mentor.
A leader.
A creator.
A man of heart, honor, and humility—living every day on purpose.
His mission is simple: to give every child a CHANCE.